Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Personal information we collect

EU, EEA, UK & Switzerland
Data is not collected until you give consent. If you do not click "Accept" or click "Decline" on the cookies bar, we will not collect data (with the exception of making a purchase or attempting a purchase in which case we will collect the information you provide, outlined under "Order information"). Please keep reading on how we collect data after you've accepted the cookies and how the data is used.

When you visit the Site, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: 

Pulsev (Parcely), courier services, data shared only if an order has been placed or attempted. Shared data: full name, phone number, e-mail address, shipping address - read about how Parcely processes personal information:
FORSBERG+two (Order Printer Pro), billing and invoices, shared data: full name, phone number, e-mail address, shipping address, bank account number - read about how Order Printer Pro processes personal information:
Klaviyo, marketing and newsletters, shared data: full name, phone number, e-mail address, shipping and billing address, order history, device information - read more about how Klaviyo processes personal information:

We use 2 payment processing providers: Maksekeskus and Stripe, depending on your chosen payment method. You can read about how Stripe handles your Personal Information here: 
You can read about how Maksekeskus uses your Personal Information here: 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
We use Klaviyo to send you marketing emails, you can view the privacy policy for Klaviyo here: We will only reach out to you if you have given Paper Mill Coffee consent to contact you via email with the option to unsubscribe/opt out with every marketing communication and with the info provided below.

- Klaviyo - Click the "Unsubscribe" button at the end of the marketing email or contact us:
Email or send us a letter:
Paper Mill Coffee
[Re: Privacy Compliance Officer]
Masina 20, 10144 Tallinn , Estonia

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records for the time periods specified below unless you ask us to delete this information.

Processing reason: Order processing
Data retention - 10 years

Processing reason: Functionality of the web store
Data retention - 10 years

Processing reason: Customer management
Data retention - 10 years

Processing reason: Finances, bookkeeping
Data retention - In accordance to governing law

Processing reason: Marketing 
Data retention - 10 years

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Paper Mill
[Re: Privacy Compliance Officer]
Masina 20, 10144 Tallinn , Estonia


Last updated 19/01/2023